About us.
We’re a team of former regulators, in-house compliance managers, master growers, advocates, and elected officials who also happen to be pretty fun folks to work with.
Our team members have been working in cannabis policy in the West for over a decade. When New Mexico Governor Michelle Lujan Grisham launched her legalization task force, the Weeds team became the chairperson, staff, and advisors to build what became the state’s roadmap to a system built on social equity, public safety, and economic opportunity.
With legalization finally on the way, we partnered with some of the state’s largest medical cannabis companies to navigate their transition to adult use and launched the state’s first “licensing navigator” services for new entrepreneurs.
Today, Weeds. is one of the West’s fastest-growing cannabis companies and New Mexico’s only full-service cannabis service company. Our programs have been used to license over 100 facilities across New Mexico.
Our team provides seed-to-sale licensing, compliance and consulting for operators, wholesale services for established licensees, and provides industry intelligence and analysis.
Our team.
Pat Davis
Co-Founder. Chief Problem Solver.
Pat Davis was appointed in 2019 by New Mexico Governor Lujan Grisham to serve as chair of the governor’s cannabis legalization working group. He led a group of more than 20 industry experts, State cabinet secretaries, regulators, and advocates to produce a roadmap for the state’s transition from medical cannabis to adult-use legalization based on best practices across 14 states.
A former police officer and graduate of the FBI National Academy, Pat traded in his badge to work on public policy, and specifically drug policy.
He also serves as an elected member of the Albuquerque City Council where he wrote and passed the State’s first cannabis zoning codes and legislation decriminalizing cannabis.
Pat has appeared as an expert on New Mexico’s cannabis industry in more than 50 national and state news reports.
Matt Kennicott
Co-Founder. Chief Ganjier.
Matt served as Director of Policy & Planning under former New Mexico Governor Susana Martinez where, among other duties, he assisted with the expansion of medical cannabis licensing.
He also served as Director of External Affairs for the State’s Human Services Department where he helped oversee Medicaid expansion, directed all external and internal communications for the agency, and coordinated all legislative policy. Throughout his career, he has also served as a director of communications for other state agencies, chief of staff in the legislature, and has traveled the country teaching and training political activists. Matt has since served as a Vice President of Communications for one of the state’s most respected public affairs and strategic communications firms working primarily on health care issues.
He also brings an owner’s perspective from years as a majority owner of a CBD company and co-developer and manager of a commercial cannabis production facility.
In alphabetical order.
Chris Lee
Licensing Specialist.
Chris came to Weeds after more than 5 years working as a grower and wholesale manager in New Mexico’s medical cannabis program. As a licensing specialist, Chris has helped dozens of applicants build successful applications to license new facilities, renew state licensing, consumption lounges, and local zoning variances.
Bobbi Martinez
Compliance & Education Program Manager.
No one knows cannabis compliance better than the state’s first cannabis division compliance manager, Bobbi Martinez. Bobbi is a seventh-generation New Mexican passionate about food systems, horticulture, and sustainability. With an education in Controlled Environment Agriculture, Bobbi has spent her career working on high tech. vertical farms; doing research and development for horticultural technology, farm operations, CEA consulting, and working for the local cannabis industry.
Bobbi has done almost every job in the industry, starting from the bottom as a trimmer in the grow room, she worked her way up to the compliance team for a large operator. Most recently, she worked as Compliance Manager for the State of New Mexico’s medical and recreational cannabis program, overseeing all licensed cannabis establishments and a team of compliance officers. Bobbi’s focus has been on strategic planning, data collection and operational efficiency. With Bobbi’s education, experience and love for the cannabis industry, she will bring value to any cannabis business she works with.
Patricia Mattioli
Senior Consultant.
Patricia is an original co-founder of P2M Cannabis group, the company that became Weeds. today. She has worked in New Mexico’s political and construction sector for over a decade and successfully won the state’s first micro-business cannabis license in 2021 in addition to managing licensing plans for one of the state’s largest new operators and dozens of women-owned and minority-owned operators. She currently consults with licensees, including the state’s only pharmaceutical cannabis licensee where she helped to secure the first Schedule I pharmaceutical research license in the state.
Our partners.
No one can do it all in cannabis. That’s why we rely on a team of experts to help our clients bring their plans to reality. Here are just a few of our preferred partners helping us provide specialized services for clients.
With experience in licensing or supporting more than 100 facilities around the state, we’ve built a list of vendors for almost any problem. As a new operator, you have lots of options but here are some of our preferred partners we love working with.
Interested in working with us or learning more about our partners? Contact us for referral information.
Policy.
Banking.
SOUTHWEST CAPITAL BANK
New Mexico’s most experienced cannabis banking provider.
Weeds helps our clients prepare the licensing verification necessary to apply for cannabis banking accounts.
Back Office.
ELEVAR BUSINESS ADVISORS
Elevar provides brings decades of finance and accounting, human resources, and operations experience to the unique needs of the cannabis industry.
Where we share clients, Elevar and Weeds work to keep policies, accounting and HR integrated and working so you can focus on running your business.
Advocacy.
NEW MEXICO CANNABIS CHAMBER OF COMMERCE
The voice of the cannabis industry in New Mexico united to build a vibrant and sustainable future by promoting opportunities for economic development and community engagement.
Weeds clients may be eligible for membership discounts and invites to exclusive Weeds-NMCCC events. Contact us for more information.
Track and Trace.
Point of Sale.
DUTCHIE
Dutchie is an all-in-one technology platform powering the cannabis industry with point of sale, ecommerce, payments, inventory management and more.
Weeds clients may be eligible for discounted rates. Contact us for more information.
Custom Packaging & Design.
DIZPOT
DIZPOT is a global cannabis branding and packaging company with custom technologies for highly regulated markets. Headquartered in Phoenix, Ariz., DIZPOT produces millions of packages every month, providing its customers with a single-source solution to compliantly and competitively bring products to market. Leveraging its extensive international logistics network and proprietary technology, the company works with thousands of cannabis brands servicing both small businesses and multi-state operators. Renowned for its Old School Service approach, DIZPOT puts its customers first, providing a one-hundred percent guarantee on the quality of its finished goods.